The Hyundai Motor Group have launched a brand new campaign named ‘Brilliant Moments’ and for the first in the series they have gone all out and created the worlds first ‘real car stop motion film’. Picture this, your sat in your car ready to pull out of your parking space to head to another mundane day of work and for a split second your imagination takes control and you find your car ,and your car neighbours, performing a beautiful dance. Cool eh?
The piece was choreographed by dance instructors Keone & Mariel Madrid of the Urban Dance Camp, who are among the the worlds top 5 choreographers, and shows how the imagination can create a ‘brilliant moment’ from the norm of our daily lifes.
“We all dream of breaking away from the routine of daily life. Imagine the happiest moment in your brilliant life. Hyundai will continue to excite your imagination through more Brilliant Moments”
The actual video took 50 staff, 3 weeks of production and over 114 hours of non-stop shooting to create as they moved the cars inch by inch to create over 6500 frames of beautiful automotive dance.
“Hyundai tried to show hidden moments within a risky instant (in your daily life). Hyundai will continue to excite your imagination through more Brilliant Moments. Experience the brilliance of world’s first stop motion film performed by real vehicles,”
Check out the video below to see the video for yourself and also take a look at some behind the scenes footage showing you how it was created.