January 2013 sees the opening of Selfridges ‘No Noise’ shopping area. Doing exactly what it says on the tin, the area will be solely for silent shopping, where shoes and mobile phones are to be left at the door for a tranquil shopping experience.
The idea is inspired by founder Harry Gordon Selfridge and will be situated in the store’s Ultralounge, featuring a Quiet Shop for guests to purchase de-branded products as well as an edit of pieces from Spring collections from designers such as Jil Sander and Maison Martin Margiela.
Guests are also encouraged to take part in meditation sessions and make use of the headspace pods that come as part of the experience.
Selfridges creative director Alannah Weston says: the room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation” – WWD reports.
To take full advantage of this unique experience, head to Selfridges this January!