A new Gucci campaign for female empowerment brings together three strong women in the form of Gucci‘s creative director Frida Giannini, Salma Hayek and Beyoncé. By sharing powerful stories Chime for Change will hope to raise funds and awareness in support of projects for females around the world.
Actress Salma Hayek officially announced the launch of this campaign at the TEDxWomen luncheon on the 28th February, and presented the first of ten short films – which can be viewed below – for Chime for Change all of which will include women’s inspirational stories.
The actress was quoted as saying “I am proud to be joining the growing international movement on behalf of girls and women around the world. I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive.” With women like these three involved there’s little possibility of this being anything but a success. Girl power!